Choosing the right social media platform for your business is about more than just picking the one with the most users. While Facebook, Twitter, and others are far from perfect, there are upsides and downsides to each platform and strengths and weaknesses within each network. You need to look at a number of factors to make an informed decision.
Most small businesses these days have a social media account for at least Facebook and Twitter. But what about Instagram, Pinterest, and Google Plus? Should you bother having accounts on all of those sites, or are you better off focusing on just a few? To help you decide, here’s a breakdown of what’s offered on each platform and tips on how to make them work for your business.
Facebook offers a variety of products to help businesses grow, and we’ll break down each of them for you in this post. Facebook Pages
Some businesses prefer to use Facebook Pages as their main Facebook presence. This is a great choice since pages provide a personal way to interact with customers.
The best way to get the most out of your Facebook page is to create a community and encourage people to engage with you. A community is like a family that’s always growing; you want to be sure everyone feels welcome. In order to build a community, you should post often, interact with your fans, and share interesting articles with them.
Twitter is a social network that is very different from Facebook and offers something different than most of the other popular social networks. It is not based around the idea of friends and family but more around the idea of “following” or subscribing to a stream of information from specific people. It also has no real concept of friends but more of a “following” relationship.
Instagram has long been a favorite platform for businesses who want to share their products or services with a wide range of audiences. While it was not meant to be a marketing platform, it quickly became one due to its user-friendly features and engagement-friendly features. Optimizing an Instagram account for business use should be a top priority for anyone looking to expand their business to this social media site.
Pinterest has become one of the top social media platforms, and it’s not difficult to see why. With an estimated 45 million users, this social media platform is a great way to share and discover new and interesting ideas, photos, and videos. But Pinterest isn’t just for personal use; it can also be used as part of your marketing and promotion strategy.
There are more ways to share content than ever before, so you have a lot of options to choose from when deciding which social media platform, you should use as part of your business’s social media marketing strategy. To help you narrow down your choices, we’ve compiled a list of the top seven social media platforms for businesses and what makes them great.
It’s also important to keep in mind that the top social media platforms for businesses aren’t necessarily the ones that will benefit you the most. For example, if you’re a local business, you’ll probably want to be using Facebook Pages, Twitter and Yelp because they allow you to target local customers. But if you’re a national brand, you’re probably better off using YouTube and LinkedIn.
“SEO blogging” and “social media marketing” are the two most desired skills on the interwebs, and for a good reason. These days, companies big and small are turning to professionals to help them use these platforms to interact with customers, grow their online presence, and raise their brand’s visibility. Both are effective ways for businesses to do just that.
Help a reader know what to expect by the end of the article. SEO blogging means writing about current news and trends relevant to your industry and doing so in a way that makes both you and your readers look good. To curate content like that, look for websites that discuss the latest changes in your industry.